For us, strategy is a box. It contains the elegant and essential elements of where to play and how to win. The design and dimensions of the box, the inside and outside of the box, even the contents of the box, are all decisions to be made by the leader about the box. A winning strategy, achieving strategy excellence, and fueling momentum with your team is a lesson in boxmaking. We wrote the book and sell the tee-shirts.
Once constructed, the box evolves. It becomes a framework. These are the boxes we empower aspirational leaders to make, mobilize, and maximize. No need to simply think outside of the box when you can be the Box Master.
Positioning Strategy: A positioning strategy is a framework developed to establish a distinct and desirable position in the minds of ideal customers within a competitive market. To differentiate the company's products/services from those of competitors and create a unique and compelling value proposition that resonates with the company’s ideal market.
Defensive Strategy: A defensive strategy, also known as a defensive posture, is a set of actions and measures that a company undertakes to protect its market share, competitive position, and overall business stability. It is primarily implemented when a company faces external threats, such as aggressive competitors, shifting market conditions, instability, disruptive technologies, or economic downturns. The goal of a defensive strategy is to fortify the company's current position and mitigate potential exposures.
Offensive Strategy: An offensive strategy is a set of actions implemented to actively pursue growth, competitive advantage, and market dominance. Unlike a defensive strategy, an offensive strategy aims to exploit new opportunities, typically through market presence expansion and outperforming formidable competitors.
Stabilization Strategy: AA stabilization strategy, also known as a retrenchment strategy or a recovery strategy, is a hyper-focused set of actions and measures to shore-up or stabilize operations and improve financial health. A distressed company will lose its market position if it faces operational pressures, inefficiencies, or acute market uncertainties that shock or threaten its survival.
Turn-around Strategy: A comprehensive strategic approach used when a company is facing significant financial, operational, or competitive challenges that threaten its viability, relevance or existence. Any combination of at-the-same-time adversities - declining sales, financial distress, low market share, internal inefficiencies, weakened positioning, and attrition can create operational peril.
First Mover Strategy: A first mover strategy, also known as first-mover advantage or a unicorn strategy, refers to the market advantage gained by a company that is the first to enter a new market, introduce a novel product/service, or pioneer a disruptive innovation. The ability to capitalize on being the initial player in the market can lead to an enviable market position and an absolute advantage.
For a deeper dive into these market-facing strategies and our seven axioms of strategy, read our award-winning whitepaper, What 20 Years Of Helping Leaders Win Revealed About Momentum.
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