What most leaders find surprising about our approach to strategy development is the manner in which we extract what's essential, convert the abstract into the tangible, and reveal what's hiding in plain sight. It's not a process. It's a passion for excellence.
Our strategy development formula does not follow academic conventions. It does not subscribe to traditional management consulting practices. Conventional strategy playbooks have maxed-out their shelf life for today's innovation-driven leaders. Innovation is about imagination. Imagination is about wonderment. We leverage generative intelligence to give aspirational leaders an extraordinary gateway that fuses innovation, imagination, and wonderment to help them win in their market.
We are proud of our humble beginnings. Our origin story begins at a lovingly-worn dining room table with one person and one client. Today, hundreds of clients across the globe have trusted our expertise to do big things. We never forget that the work we do impacts economies, communities, and lives. It's also why we say, "once a client, always a friend." Today, more than two decades later, our values endure.
OUR EXPERIENCE
Leveraging deep insights from serving in 15 industries across 4 continents for 21+ years, our mission is simple - partner with privately-held companies, public sector agencies, and non-profit organizations to transform bold ideas into a market advantage. We're proud to say we do big things as a small business.
OUR AXIOMS
- Strategy is a verb™.
- Hope is not a strategy.
- You cannot solve irrational problems with rational thinking.
- Build strategy from the bottom up not the top down.
- Strategy doesn't die, people kill it.
- Hire people who can help you solve tomorrow's problems today.
- Inertia is insidious.
OUR EXPERTISE
Our strategy development practices draw upon an agile, iterative excellence architecture. We combine the attributes of UX design, organization development methodologies, causal modeling, and blink decisioning with generative intelligence capabilities. The resulting efforts inform our framework schematic. We know that sounds like a mouthful of "what in the world is that". But, the truth is, what it is isn't nearly as important as what it does. It's about enabling aspirational leaders to bring their ambitious goals to life.
OUR APPROACH
Our strategy formation practices are based on an agile, iterative excellence architecture. We combine the attributes of UX design, organizational development, causal modeling, behavioral science, blink decisioning, and look forward/look back practices with generative intelligence capabilities. The resulting outcomes inform our framework schematic. We know that sounds like a mouthful of "what in the world is that". But, the truth is, what it is isn't nearly as important as what it does. It's about equipping and enabling leaders to win.
CONFIDENTIALITY POLICY
We have a philosophy around here, we keep our mouths closed and our coffee hot. That pretty much sums up our position on why we don't share our client portfolio, or tag our clients on social platforms - even when they are okay about it. We have a zero-tolerance policy about confidentiality. Internally, we work to shield our clients from any situation, no matter how well-intended, that has the potential to compromise their sensitive business matters.
WHAT'S IN A NAME?
Yes, in fact, two roads did diverge in a yellow wood. Two friends combined their strengths to bring a vision to life. As the business grew, personal goals changed. The demands of business and friendship revealed each aspired to a different version of the original vision. Our name is a reminder that there is more than one road to follow, and each must find her/his/their own.